Jeep is a brand of American automobile and division of FCA US LLC (formerly Chrysler Group, LLC), a wholly owned subsidiary of the Italian-American corporation Fiat Chrysler Vehicles. Jeep has been a portion of Chrysler given that 1987, when Chrysler acquired the Jeep rock sliders brand, along with remaining assets, from its previous owner American Motors Corporation (AMC).
Jeep’s present solution assortment consists solely of sport utility automobiles and off-road automobiles, but has also included pickup trucks and roadsters in the past Jeep bumpers returned to the pickup truck market in early 2019. Some of Jeep’s vehicles—such as the Grand Cherokee—reach into the luxury SUV section, a market section the Wagoneer is considered to have created. Jeep offered 1.four million SUVs globally in 2016, up from 500,000 in 2008, two-thirds of which in North America, and was Fiat-Chrysler’s ideal selling brand in the U.S. for the duration of the very first half of 2017. In the U.S. alone, above 2400 dealerships hold franchise rights to promote Jeep-branded automobiles, and if Jeep had been spun off into a separate organization, it is estimated to be really worth amongst $22 and $33.five billion—slightly much more than all of FCA (US).
Prior to 1940 the term “jeep” had been employed as U.S. Army slang for new recruits or automobiles, but the Planet War II “jeep” that went into manufacturing in 1941 particularly tied the name to this light military 4×4, arguably generating them the oldest 4-wheel drive mass-manufacturing automobiles now acknowledged as SUVs. The Jeep grew to become the principal light four-wheel-drive vehicle of the United States Army and the Allies for the duration of Planet War II, as well as the postwar time period. The term grew to become common worldwide in the wake of the war. Doug Stewart mentioned: “The spartan, cramped, and unstintingly practical jeep grew to become the ubiquitous Planet War II 4-wheeled personification of Yankee ingenuity and cocky, can-do determination.” It is the precursor of subsequent generations of military light utility automobiles this kind of as the Humvee, and inspired the creation of civilian analogs this kind of as the authentic Series I Land Rover. A lot of Jeep variants serving comparable military and civilian roles have given that been developed in other nations.
The Jeep marque has been headquartered in Toledo, Ohio, ever given that Willys-Overland launched manufacturing of the very first CJ or Civilian Jeep branded designs there in 1945. Its replacement, the conceptually constant Jeep Wrangler series, stays in manufacturing given that 1986. With its reliable axles and open leading, the Wrangler has been named the Jeep off-road accessories model that is as central to the brand’s identity as the rear-engined 911 is to Porsche.
At least two Jeep designs (the CJ-five and the SJ Wagoneer) appreciated extraordinary 3-decade manufacturing runs of a single physique generation.
In lowercase, the term “jeep” continues to be employed as a generic term for automobiles inspired by the Jeep that are appropriate for use on rough terrain.