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Irrespective of who is becoming marketed to, several elements, including the perspective the marketers will use. These market place orientations establish how marketers will technique the arranging stage of marketing. This prospects into the marketing combine, which outlines the specifics of the solution and how it will be sold. This can in flip, be affected by the environment surrounding the solution , the outcomes of marketing research and market place research, and the traits of the product’s target market place.

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Once these elements are established, marketers need to then choose what strategies will be employed to market place the solution. This choice is based on the elements analyzed in the arranging stage as well as in which the solution is in the solution existence cycle.