Spain’s Wallapop raises $191M at an $840M valuation for its classifieds market

By way of all of the previous year’s lockdowns, venue closures and other social distancing measures that governments have enacted and individuals have followed to gradual the spread of COVID-19, buying — and especially e-commerce — has remained a steady and vastly important support. It’s not just one thing that we had to do it’s been an critical lifeline for several of us at a time when so minor else has felt standard. Nowadays, a single of the startups that saw a big elevate in its service as a consequence of that trend is asserting a main fundraise to fuel its expansion.

Wallapop, a virtual marketplace dependent out of Barcelona, Spain that allows people resell their used items, or sell things like crafts that they make them selves, has raised €157 million ($191 million at existing charges), funds that it will use to carry on expanding the infrastructure that underpins its support, so that it can expand the variety of men and women that use it.

Wallapop has verified that the funding is coming at a valuation of €690 million ($840 million) — a significant jump on the $570 million pricetag resources shut to the company gave us in 2016.


The funding is currently being led by Korelya Capital, a French VC fund backed by Korea’s Naver, with Accel, Insight Partners, 14W, GP Bullhound and Northzone — all earlier backers of Wallapop — also taking part.

The business at present has fifteen million customers — about 50 % of Spain’s world wide web inhabitants, CEO Rob Cassedy pointed out to us in an job interview previously right now — and it has taken care of a respectable No. 4 position amongst Spain’s searching applications, according to figures from App Annie.

The startup has also not too long ago been developing out transport providers, referred to as Envios, to aid folks get the products they are promoting to consumers, which has expanded the variety from nearby product sales to those that can be produced across the nation. About twenty% of merchandise go through Envios now, Cassedy stated, and the prepare is to continue doubling down on that and relevant companies.

Naver by itself is a sturdy participant in e-commerce and applications — it’s the firm driving Asian messaging big Line, among other electronic qualities — and so this is in portion a strategic investment decision. Wallapop will be leaning on Naver and its technology in its very own R&D, and on Naver’s aspect it will give the firm a foothold in the European market at a time when it has been sharpening its strategy in e-commerce.

The funding is an exciting turn for a company that has observed some noteworthy suits and commences.

Started in 2013 in Spain, it quickly shot to the top of the charts in a market that has historically been gradual to embrace e-commerce in excess of more traditional brick-and-mortar retail.

By 2016, Wallapop was merging with a rival, LetGo, as component of a bigger method to crack the U.S. marketplace with far more capital in tow.

But by 2018, that program was shelved, with Wallapop quietly selling its stake in the LetGo undertaking for $189 million. (LetGo raised $500 million more on its possess close to that time, but its fate was not to continue to be independent: it was ultimately obtained by however another competitor in the digital classifieds place, OfferUp, in 2020, for an undisclosed sum.)

Wallapop has for the previous two a long time centered mainly on increasing in Spain rather than running soon after company even more afield, and alternatively of expanding the selection of products that it might offer on its system — it does not market meals, nor operate with merchants in an Amazon-type market enjoy, nor does it have ideas to do anything at all like go into video clip or selling other kinds of electronic companies — it has honed in especially on attempting to enhance the knowledge that it does offer you to users.

“I put in twelve many years at eBay and saw the transition it made to new items from utilized products,” said Cassedy. “Let’s just say it was not the direction I imagined we should consider for Wallapop. We are laser-targeted on exclusive merchandise, with the vast bulk of that secondhand with some artisan goods. It is extremely various from big box.”

It may possibly suggest that the organization has not ballooned and boomed in the way that so many startups may well, especially these fueled by hundreds of tens of millions in investment decision and hoopla — some of which pays off spectacularly, and some of which cataclysmically does not. But it has meant a regular presence in the marketplace, one particular perhaps developed on a a lot more strong identification.

Wallapop’s progress in the earlier 12 months is the end result of some specific developments in the market place that had been in element fueled by the COVID-19 pandemic. All of them have served build up a profile for the organization as a type of upscale, digital automobile boot sale or flea market place.

People shelling out more time in their houses have been concentrated on clearing out room and getting rid of issues. Other individuals are eager to acquire new objects now that they are spending much more time at house, but want to commit considerably less on them, maybe since they are experiencing work or other financial uncertainty. However other individuals have discovered by themselves out of perform, or receiving less operate, and are turning to turning out to be business people and generating their possess products to offer in a a lot more grassroots way.

In all of people circumstances, there has been a thrust for more sustainability, with people putting less waste into the planet by recycling and upcycling goods alternatively.

At the exact same time, Facebook hasn’t really produced massive inroads in the place with its Market, and Amazon has also not appeared as a danger to Wallapop, Cassedy mentioned.

All of these have experienced a enormous impact on Wallapop’s enterprise, but it wasn’t constantly this way. Cassedy mentioned that the first lockdown in Spain saw company plummet, as folks confronted severe limits on their movements, not able to leave their residences besides for the most essential obligations like purchasing food or obtaining by themselves to the healthcare facility.

“It was a roller coaster for us,” he stated.

“We entered the year with extraordinary momentum, extremely powerful.” But he mentioned that the drop started in March, when “not only did it turn out to be not alright to depart the property and trade locally but the post place of work stopped delivering parcels. Our business went off a cliff in March and April.”

Then when the constraints have been lifted in Might, things began to bounce again much more than ever prior to, virtually right away, he said.

“The economic uncertainty induced folks to find out more benefit, far better discounts, paying less funds, and sure they were clearing out closets,” he explained. “We observed quantities bounce back again 40-fifty% progress 12 months-on-year in June.”

The large query was whether or not that growth was a blip or there to say. He mentioned it has continued into 2021 so far. “It’s a validation of what we see as long-term trends driving the enterprise.”

Naver has made a big business out of retaining powerful regional concentrate in its merchandise up to now, so in a way you could see it keep on that although still growing, by investing in another powerful regional player. Although it looks Wallapop has a website in the U.K., it’s not some thing that it has pushed significantly as a company.

“The international need for C2C and resale platforms is developing with renewed motivation in sustainable use, specifically by youthful millennials and Gen Z,” noted Seong-sook Han, CEO of Naver Corp., in a assertion. “We agree with Wallapop’s philosophy of acutely aware intake and are enthused to assistance their progress with our technological innovation and produce intercontinental synergies.”

I’ll also include that it is heartening, as a customer, to see priorities like sustainability getting given thing to consider, too. With any luck , it’s not just lip service but a legitimate recognition that this is anything that ought to be inspired and backed.

“Our economies are switching toward a more sustainable improvement product following investing in Vestiaire Collective last yr, wallapop is Korelya’s next expense in the circular financial system, while COVID-19 is only strengthening that pattern. It is Korelya’s mission to again tomorrow’s European tech champions and we think that Naver has a established tech and item edge that will help the firm reinforce its top place in Europe,” included Fleur Pellerin, CEO of Korelya Funds.