Spain’s Wallapop raises $191M at an $840M valuation for its classifieds market

By means of all of the final year’s lockdowns, location closures and other social distancing actions that governments have enacted and people have followed to sluggish the spread of COVID-19, searching — and especially e-commerce — has remained a consistent and hugely critical services. It’s not just anything that we had to do it’s been an critical lifeline for numerous of us at a time when so little else has felt typical. Right now, one of the startups that noticed a massive raise in its services as a outcome of that development is saying a major fundraise to fuel its development.

Wallapop, a virtual market based out of Barcelona, Spain that allows folks resell their employed objects, or offer objects like crafts that they make by themselves, has raised €157 million ($191 million at current charges), funds that it will use to proceed growing the infrastructure that underpins its support, so that it can expand the number of individuals that use it.

Wallapop has confirmed that the funding is coming at a valuation of €690 million ($840 million) — a substantial leap on the $570 million pricetag resources near to the firm gave us in 2016.

The funding is being led by Korelya Funds, a French VC fund backed by Korea’s Naver, with Accel, Insight Partners, 14W, GP Bullhound and Northzone — all earlier backers of Wallapop — also collaborating.

The firm at the moment has fifteen million users — about half of Spain’s net populace, CEO Rob Cassedy pointed out to us in an interview before right now — and it has preserved a good No. 4 ranking amid Spain’s buying applications, according to figures from Application Annie.

The startup has also not too long ago been developing out transport providers, called Envios, to support men and women get the items they are offering to buyers, which has expanded the selection from nearby revenue to those that can be made throughout the country. About 20% of goods go by way of Envios now, Cassedy said, and the prepare is to continue doubling down on that and connected services.

Naver itself is a strong participant in e-commerce and apps — it’s the company driving Asian messaging large Line, amid other electronic properties — and so this is in component a strategic investment decision. Wallapop will be leaning on Naver and its engineering in its own R&D, and on Naver’s aspect it will give the firm a foothold in the European industry at a time when it has been sharpening its technique in e-commerce.

The funding is an exciting flip for a company that has witnessed some noteworthy fits and starts.

Started in 2013 in Spain, it rapidly shot to the prime of the charts in a marketplace that has usually been sluggish to embrace e-commerce above far more standard brick-and-mortar retail.

By 2016, Wallapop was merging with a rival, LetGo, as portion of a larger method to crack the U.S. industry with much more capital in tow.

But by 2018, that prepare was shelved, with Wallapop quietly promoting its stake in the LetGo undertaking for $189 million. (LetGo raised $500 million a lot more on its own about that time, but its destiny was not to remain impartial: it was ultimately acquired by however one more competitor in the digital classifieds space, OfferUp, in 2020, for an undisclosed sum.)

Wallapop has for the final two a long time focused mainly on increasing in Spain instead than running following company even more afield, and alternatively of increasing the selection of merchandise that it might offer on its platform — it doesn’t promote foodstuff, nor function with suppliers in an Amazon-type market engage in, nor does it have programs to do something like move into video clip or marketing other sorts of electronic companies — it has honed in particularly on striving to boost the expertise that it does supply to consumers.

“I invested twelve several years at eBay and noticed the transition it created to new goods from employed goods,” explained Cassedy. “Let’s just say it was not the route I considered we must get for Wallapop. We are laser-concentrated on distinctive products, with the large majority of that secondhand with some artisan goods. It is very different from large box.”

It may possibly mean that the business has not ballooned and boomed in the way that so numerous startups may, specifically those fueled by hundreds of millions in investment decision and buzz — some of which pays off spectacularly, and some of which cataclysmically does not. But it has meant a continual presence in the marketplace, a single probably created on a much more sound identification.

Wallapop’s growth in the earlier yr is the consequence of some particular tendencies in the market place that were in part fueled by the COVID-19 pandemic. All of them have helped develop up a profile for the business as a kind of upscale, virtual vehicle boot sale or flea industry.

People paying far more time in their homes have been focused on clearing out place and receiving rid of issues. Others are eager to acquire new items now that they are shelling out much more time at house, but want to invest less on them, possibly simply because they are going through work or other economic uncertainty. However other folks have identified them selves out of work, or receiving considerably less perform, and are turning to getting to be business owners and creating their very own items to sell in a a lot more grassroots way.


In all of these situations, there has been a thrust for much more sustainability, with folks putting much less waste into the globe by recycling and upcycling merchandise alternatively.

At the same time, Fb has not really created large inroads in the country with its Market, and Amazon has also not appeared as a menace to Wallapop, Cassedy famous.

All of these have had a large effect on Wallapop’s enterprise, but it wasn’t always this way. Cassedy mentioned that the very first lockdown in Spain noticed enterprise plummet, as folks confronted serious restrictions on their movements, not able to go away their properties besides for the most essential responsibilities like acquiring foodstuff or acquiring them selves to the clinic.

“It was a roller coaster for us,” he said.

arizona classifieds listings entered the yr with outstanding momentum, very robust.” But he famous that the fall commenced in March, when “not only did it grow to be not ok to depart the residence and trade locally but the put up place of work stopped offering parcels. Our organization went off a cliff in March and April.”

Then when the constraints have been lifted in May possibly, things commenced to bounce back again far more than at any time ahead of, practically right away, he mentioned.

“The financial uncertainty brought on men and women to seek out far more value, better offers, investing much less income, and sure they were clearing out closets,” he stated. “We saw figures bounce back again forty-50% progress calendar year-on-year in June.”

The huge query was regardless of whether that progress was a blip or there to say. He mentioned it has continued into 2021 so much. “It’s a validation of what we see as lengthy-term developments driving the business.”

Naver has made a big company out of retaining powerful regional emphasis in its products up to now, so in a way you could see it continue that even though still expanding, by investing in yet another sturdy regional participant. Despite the fact that it looks Wallapop has a site in the U.K., it is not one thing that it has pushed significantly as a organization.

“The world-wide demand for C2C and resale platforms is growing with renewed commitment in sustainable intake, especially by young millennials and Gen Z,” famous Seong-sook Han, CEO of Naver Corp., in a assertion. “We concur with Wallapop’s philosophy of mindful consumption and are enthused to assistance their expansion with our technological innovation and create intercontinental synergies.”

I’ll also add that it is heartening, as a customer, to see priorities like sustainability becoming presented consideration, way too. Ideally it’s not just lip support but a genuine recognition that this is something that ought to be encouraged and backed.

“Our economies are switching in direction of a a lot more sustainable improvement product following investing in Vestiaire Collective very last yr, wallapop is Korelya’s 2nd expenditure in the round economic climate, whilst COVID-19 is only strengthening that pattern. It is Korelya’s mission to back tomorrow’s European tech champions and we believe that Naver has a verified tech and solution edge that will help the firm strengthen its top situation in Europe,” additional Fleur Pellerin, CEO of Korelya Capital.